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Campaign profitability calculator

ROAS on its own does not tell you whether a campaign makes money. This one does. Enter what you spend and how it converts, and see the actual profit after product costs.

Your campaign

Use the numbers from your ads manager and your margins.
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The result

$100.00
Net profit after product costs and ad spend.
Clicks1,250
Orders31
Revenue$2,500.00
ROAS2.50x
Cost per order (CPA)$32.00
Breakeven ROAS1.82x

Knowing the number is step one. Knowing what to change is the system.

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