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Breakeven ROAS & Max CPA calculator

Before you decide whether a campaign is working, you need to know the number it has to beat. Enter your margins and this tells you the ROAS you need to break even and the most you can pay to acquire a customer.

Your numbers

Per order. Use your real average order value and costs.

Average order value (AOV)

Cost of goods per order what the product costs you

Other variable costs per order shipping, packaging, payment fees

Target net profit margin profit you want to keep after ad spend

What it means

2.50x

Breakeven ROAS. Below this you lose money on the order.

Gross profit per order$44.00

Gross margin55%

Max CPA to break even$44.00

Max CPA to hit target profit$28.00

ROAS needed for target profit2.86x

Spend more than $44.00 to get a customer and that order loses money. To keep 20% profit, keep your cost per acquisition under $28.00.

This is one number in the system. The membership covers the rest.

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