For Shopify owners sick of guessing on Meta

I've run ad accounts spending $20 a day to $250K a day, building brands from scratch to past $100 million USD. So I know exactly where Meta accounts break, and how to fix them. That is the system I teach.

Briar Jessica, Fractional CMO
Who I am

A fractional CMO who is actually in the account.

In Meta Ads Manager, in the data, in the comments where the buying signals live. 20 years in sales and marketing, eight brands right now, building from scratch to past $100 million USD. I know exactly where Meta accounts break, and how to fix them.

20 yrs
sales & marketing
$250k
a day managed
$100M+
revenue scaled
8
brands right now

Trusted by the brands I work with

Two Dudes Mamma's Milk Bar The Whitening Co The Cosmetic Clinic RevitaLash Palette Pals Isla Maree Poseidon Animal Health Sinch Forget Me Not Archies Bored George
What I do

Three things, one system

The AI systems, creative strategy and media buying I use every day to grow Shopify brands, taught the way I run them for clients.

AI for marketing systems

Workflows that do the heavy lifting, so you move faster and scale without a big team.

Creative strategy

The hooks, angles and offers that actually convert, diagnosed from real account data.

Media buying

Account structure, testing and scaling that grows your spend profitably, not just bigger.

The free community

Learn the system, not just the theory.

The AI systems, creative strategy and media buying I use every day to grow Shopify brands. Free community, built for operators who would rather run the play than read about it.

Proof

Don't take my word for it.

Real founders I work with, in their words.

★★★★★

"The best performance marketer I've ever had. Taught me so much about my brand and helped me 10x the sales. 10/10."

Kennedy A.The Whitening Co
★★★★★

"Briar has become my go-to person for all things Meta and performance marketing. She's honest, up to date, and gives custom recommendations, not generic strategies. She truly cares and feels part of the internal team. A rare gem in the industry."

Chelsea T.Palette Pals
★★★★★

"If media buying were a martial art, Briar would be a black belt. Our CAC dropped faster than my jaw reading her performance reports. She turns audiences into armies, scrolls into sales, and ad spend into absolute sorcery. 11/10."

Tomas T.Two Dudes